NLPB | barilla landmark pavilion. parma

INTERNATIONAL 2 STAGE DESIGN COMPETITION

we consider pedrignano campus at the same time, as a factory masterplan facing the highway  and a way of measuring the territory, strictly connected to the agricultural plots. the parallel elements to the highway constitue a unique longitudinal great extended wall that represents barilla on the territory: we may think of it as the system of the infrastructure (decumanus: via emilia and highway). the perpendicular alignments of the buildings to the highway define a rhythmic and modular comb, conceived in continuity/juxtaposition to the territory roads, canal and agricultural plots: we may consider them as the system of the natural and human made environment (cardus).

campus grid reflects and structures an idea of linear extension and continuity towards the highway and of deep barns/warehouses towards the country.

so we try to define the pavilion as an “horizontal” courtyard, dedicated to events area, public spaces, laboratories, stores and sport facilities and a leaning tower as a “vertical” courtyard dedicated to research and study, public spaces, laboratories, library, start up and panoramic terraces towards the landscape. it seems like a reproduction of the ground floor building’s footprint. so pavilion and tower define a new landmark, composed by the existent great wall, parallel to the highway like a decumanus and by the tower, perpendicular to the highway like a cardus.